Social Media — What is it?

It is websites and applications that enable users to create and share content or to participate and share content or to participate in social networking. Now to break down the meaning even further the definition is the action or process of interacting with others to exchange information and develop professional or social contacts.

It also is the linking of computers to allow them to operate interactively, “the demand for wireless networking is increasing rapidly.”

Social Media is also a way to promote brands, to consumers also known as another form of advertising. Today brands have so many more options to get their product to the consumer. In the past companies used advertising in newspapers, and on radio and television. Today, advertisers have so many more ways to get the product to the consumers it is by using a social media influencer that can persuade others to act on their recommendations and is a key tool in a company’s arsenal when it is done correctly.

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.