Social Media — Networking
What is social media and networking mean? It is marketing and a way for business to promote their activities. Businesses use marketing in a variety of ways from product design, product development, pricing, advertising, promotion, distribution, and branding.
In today’s world of marketing, we promote our businesses through digital marketing by promoting a brand using online formats like Email, Websites, and social media platforms. Social Media platforms include online websites such as Facebook, Pinterest Twitter, LinkedIn, TikTok, and Instagram, which allow people to Network, share information and ideas, post videos and photos, and create groups based on interests, likes, attitudes, and beliefs.
When you are doing social media you need to be aware of your posts, how your audience reacts and their engagement. You need to know who you are trying to target and what is trending to reach and keep your audience engaged.
What is social media analytics?
Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.