Social Media — Networking

Karen Kaye
3 min readMay 25, 2022

What is social media and networking mean? It is marketing and a way for business to promote their activities. Businesses use marketing in a variety of ways from product design, product development, pricing, advertising, promotion, distribution, and branding.

In today’s world of marketing, we promote our businesses through digital marketing by promoting a brand using online formats like Email, Websites, and social media platforms. Social Media platforms include online websites such as Facebook, Pinterest Twitter, LinkedIn, TikTok, and Instagram, which allow people to Network, share information and ideas, post videos and photos, and create groups based on interests, likes, attitudes, and beliefs.

When you are doing social media you need to be aware of your posts, how your audience reacts and their engagement. You need to know who you are trying to target and what is trending to reach and keep your audience engaged.

Social Media Marketing

What is social media analytics?

Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.

Social media analytics

Some of the most popular social media sites ranging including YouTube, Facebook, TikTok, Twitter, Pinterest, LinkedIn, and Snapchat are just a few of the sights which are popular and used every day. There are various types of campaigns, which range from #Hashtags, Repetition, brand ambassadors, and paid and organic ads.

You need to be aware of what Metrics are, which is a measurement to assess the effectiveness of social media advertisements or messages, these metrics include the total traffic, followers, Impressions, Time on/Watch Time, and click-through rate. Businesses need to know the return on their investment (ROI), return on advertising (ROAS) the conversion rate, cost per acquisition, and conversion rates per channel.

Some of the Social Media Management Tools, sites, and online software include, Canva, Hootsuite, Salesforce, Sendible, Social Pilot, and Sprout Social. There are tools available to shorten your company URLs, such as bitly.com, and TinyURL.com.

Another important technique is called social media monitoring which is listening to customers and using monitoring tools and sites such as Reddit, Google Alerts and RSS Feeds. It must also include ethics, and ensure accuracy avoid stereotypes, understand cultural norms, and adhere to laws, regulations & policies. Some of the laws include Defamation, Libel & Copyright. You need to build content that builds the brand as well as content geared to children and your particular target audience.

Social Media Tools

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Karen Kaye

Hollywood Happenings is an on-line community newspaper, created, copyrighted and trademarked in 2003. I am an award winning sports writer, Red Carpet interviews