Social Media Funnel
How does it work?
What is a social media funnel and how does it work? Social media is much like the inverted pyramid for writing a news story.
Your social media marketing funnel is the path customers take in their journey with your business. Read on to learn what the user is experiencing at each point, which social media post types work best, and how you can utilize social targeting options to get specific creative content in front of them.
In the social media funnel to gain business, you must first be able to make the consumer or viewer aware of your business. As a marketer you must get to the interest consideration stage, followed by the evaluation/intent, to get them into the conversion, loyalty, and advocacy stage.
In the Advocacy phase, work with existing customers or power users to create content. Shopify works with users to create blog posts that share their stories of how they use the site. This content acts as a case study of sorts and positions the user as an advocate of the brand. You only reach the advocacy stage of your marketing funnel once your customers become fans.
The way that the social media funnel and the inverted pyramid work together is by gaining awareness of a brand or a story. At the top of the funnel and or pyramid, you must first make grab their attention with an eye-catching…