Influencer Marketing

Karen Kaye
2 min readOct 1, 2023

What is an influencer? An influencer is someone who promotes a brand using social media. Brands come in all forms from sports, entertainment, news, and activism.

The job of an influencer is to present the truth of a product they are talking about to inform, educate and to make them aware. There are several levels to influence marketing starting with Nano, Micro, Mid-Tier, Macro and finally Mega.

A Nano influence marketer ranges from 1K to 10K, a Micro 10K — 50K, Mid-Tier 50K-500K, Macro 500K-1M and finally Mega 1M+ followers. The following chart is the levels of tiers for Instagram. Companies have increased their influence on the marketing budget this year.

Instagram Tiers
Influencer pyramid

Influencer marketing has been around for a while, and it’s known for being effective. A shift is happening in the marketing world, with influencer marketing emerging as a strong form of digital advertising. Brands often seek influencers to share stories on different social media platforms.

Advertising is a paid form of promotion that focuses on creating awareness for a brand or product. On the other hand, influencer marketing is a more organic form of advertising that relies on endorsements from people with influence.

How important is it to know your stats, and which social media should I use? Now this question depends on what you are selling, your target audience, demographics and then determine who you are trying to reach. It is important to know that you must do at least six to 10 videos per day, per social media network.



Karen Kaye

Hollywood Happenings is an on-line community newspaper, created, copyrighted and trademarked in 2003. I am an award winning sports writer, Red Carpet interviews