Digital Analytics —

What is it?

When you talk to most people they have no clue as to what digital analytics or social media actually is. Most people think that it is just posting photos and videos online which in reality it is a form of digital advertising.

Digital analytics is simply the process of analyzing digital data from various sources such as websites, mobile applications, and other forms of social media. It gives a clear vision to the organization on how users or customers behave, as well as obtain an insight into areas where they need improvement.