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Digital Analytics —
What is it?
When you talk to most people they have no clue as to what digital analytics or social media actually is. Most people think that it is just posting photos and videos online which in reality it is a form of digital advertising.
Digital analytics is simply the process of analyzing digital data from various sources such as websites, mobile applications, and other forms of social media. It gives a clear vision to the organization on how users or customers behave, as well as obtain an insight into areas where they need improvement.
What media analytics does is to track in-depth audience engagement, content usage and quality metrices to identify and resolve any barriers that may affect your consumers audience growth.
The importance of social media analytics is that it helps you to understand your contents that drive more user acceptance. These analytics helps you to get positive views and to help you improve on that line of content. Some platforms have built-in analytics that helps to show you how your posts are performing.
However, many business do not understand the importance to being able to analyze their trends in order to grow their business because they simply do not understand what their companies strengths and weaknesses are.
